Pigeon Forge, Tenn., July 30, 2012 — The Fee/Hedrick Family Entertainment Group announces the appointments of three new sales and marketing directors. Danny Devaney has been appointed Director of Sales and Marketing at The Comedy Barn Theater, Mike McElroy at The Hatfield and McCoy Dinner Show and Kevin Griffin at The Smoky Mountain Opry. The appointments are effective immediately.
Devaney joined The Comedy Barn in January as an entertainer and will continue in his role as a comedian at the Barn in addition to his sales and marketing duties. Prior to working at The Comedy Barn Devaney was show director and co-producer of the Lumberjack Feud and also played “Scraps” as part of the dinner show at WonderWorks. Devaney is a 1989 graduate of the Ringling Bros. and Barnum and Bailey Clown College and toured as a clown with Ringling Brothers for two years. He also worked as a clown at Circus Circus casino in Tunia, Miss., as well as MGM, Epcot and Disney World. Devaney currently serves on the Board of Directors of the United Way of Sevier County.
McElroy joined the Hatfield and McCoy Dinner Show in January as a character actor going to trade shows for the company. Previously he was an electrician for six years with Storm Electric. He graduated from Gatlinburg Pittman High School in Gatlinburg and served five years in the U.S. Marine Corps. Both of McElroy’s parents were actors so he grew up around the entertainment business and he worked as a drummer at The Sweet Fanny Adams Theater in Gatlinburg in his youth. He later worked as a server and trainer at The Peddler Restaurant.
Griffin joined the Fee/Hedrick Family Entertainment Group in 2002 as a world champion clogger at The Black Bear Jamboree. He left the theater in 2004 to be a full time dance instructor at the Power Dance Factory in Sevierville. From 2005 to 2008 he worked as a marketing manager for Bluegreen Timeshare and then in 2008 he rejoined Fee/Hedrick in marketing and sales. In addition to his new position, he also works as a disc jockey for DJ Traxx in the Smokies. ?Grifffin attended Mars Hill College in Mars Hill, N.C., and was a member of the Mars Hill Bailey Mountain Cloggers. He performed internationally in Ireland, Germany, England and the Bahamas with the clogging team, one of the few college based performing clog teams in the nation.
Leslie Thomas, senior vice president of Fee/Hedrick Family Entertainment Group said, “In their new jobs Danny, Mike and Kevin will look for new ways to market each theater individually as well as to maintain current advertising commitments and look for new ones. They will also observe customer interactions and watch sales patterns. Their goal is to look with fresh eyes for new selling opportunities in all departments, and to work with their general managers to grow attendance and make the most revenue possible for all of our theaters.
“If you know these three guys you will understand why they each have these positions,” Thomas said. “They each bring their own unique personalities and experiences to the job and will be great assets. I look forward to working with them to provide the best sales and marketing strategies for each of our theaters.”
The Fee/Hedrick Family Entertainment Group includes: The Comedy Barn Theater?, The “Hatfield and McCoy Dinner Show”, the new “The Smoky Mountain Opry”, “The Country Jamboree Breakfast Show” featuring The Blackwood’s, Tony Roma’s Ribs, Steaks, and Seafood, Happy Days Diner, Chef’s Catering and www.SeePigeonForge.com.